In April 2005, Ford announced the creation of the TOM FORD brand, one that would soon become synonymous with deeply personalised luxury. Ford was joined in this venture by former Gucci Group President and Chief Executive Officer Domenico De Sole, who serves as Chairman of the company. In that same year, Ford announced his partnership with Marcolin Group to produce and distribute optical frames and sunglasses, as well as an alliance with Esteé Lauder to create the TOM FORD BEAUTY brand. There are currently 15 private blend and 6 signature fragrances in the TOM FORD BEAUTY collection, as well as a complete cosmetics collection, which launched in Fall 2011. In April 2007, his first directly owned flagship store opened and coincided with the debut of the TOM FORD menswear and accessories.