Ever since it was founded in 1874, Piaget has been cultivating the spirit of luxury while focusing on creativity, concern for detail, as well as totally integrated watchmaking and jewellery expertise. Originally specializing in the development and production of watch movements, the company broadened its field of know-how in the 1960s in order to launch some amazing jewellery-watches, later followed by innovative jewellery collections. Piaget excels in all that is rare, precious and exceptional. Whether in creating the thinnest existing automatic movement or the world’s most expensive watch, Piaget applies its full range of watchmaking and jewellery-making skills to taking up new challenges. The founder’s motto, “Always do better than necessary”, stillgoverns daily activity in its twin Manufactures based in La Côte-aux-Fées (in the Swiss Jura region) and in Plan-les- Ouates, near Geneva. Piaget captures the spirit of the times and its creations are signs of a timeless quest for technical mastery, driven by audacity, expertise and imagination.
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